Care Business Support

Start your own care business today.

We’ll provide you with everything you need to start your care business with confidence.
Your ideal alternative to launching a franchise, minus the strings attached.

Everything you need to launch 🚀

We will support you with every aspect that is required in launching a success care business.

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Business Formation

We will provide full support in setting up a limited company, sourcing a location if required, professional services procurement and business planning.

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CQC Registration

Our registration service offers full support from start to finish when completing your application. We currently have a 100% success rate with our clients.

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Business Plan

Our marketing team will develop your brand and create a custom website designed to turn visitors into enquiries, along with providing marketing templates and tools.

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Compliance Framework

We will offer templates for all required policies and procedures, audit and care planning templates, a mock inspection toolkit, risk assessments, and a safeguarding framework.

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Workforce Planning

Our workforce planning service will help you find a Registered Manager, hire new staff, make financial plans for growth, and set up a clear organisational chart.

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Business Development Planning

You will gain access to our industry leading team and you will receive assistance with market research, marketing strategies, tender opportunities, and more.

Why trust Affinity Care Advisory?

Trusting us will ensure you benefit from the expertise of our experienced team, which includes former CQC Inspectors, Registered Managers and Nominated Individuals.

  • Regulatory Expertise

    Our CQC specialists have over 30 years combined industry experience within the health and social care sector.

  • High Satisfaction Rate

    We proudly hold a 100% success rate with new care provider registrations alongside a proven track record of improving care quality.

  • Tailored to You

    We understand that every care business is unique, which is why we offer a fully bespoke package with all of our CQC services.

  • Cost Effective

    We’re proud to offer highly competitive pricing across all of our services whilst maintaining industry leading quality.

Continued support for your care business.

Our support doesn’t end here; we also offer an ongoing support package that can help you establish and grow your care business within its first year and beyond, ensuring your success every step of the way.

This could include services such as:

  • Monthly coaching sessions

  • Ongoing CQC compliance checks

  • Quarterly care plan audits and feedback

  • Policies and procedures update service

Plus many more, all tailored to helping you grow your business.

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Kind words from our clients ⭐️

  • ★★★★★

    “We recently worked with Affinity Care Advisory to support our successful CQC registration, and I honestly can't recommend them enough. From start to finish, their guidance was thorough, practical, and tailored to our needs“

    — Rosie Pallet, Trust Pilot

  • ★★★★★

    “From the moment of first contact with affinity I cannot praise them enough. My assigned specialist Joanne has been my rock throughout this whole process, and I would have certainly struggled without her help, knowledge and general kindness”

    — Katy Boyden, Trust Pilot

  • ★★★★★

    “Rosie has been working with me from the beginning from the registration to the interview stages. Rosie made it stress free, very helpful, calm, patient and very knowledgable. would definitely recommend this company to guide you.”

    — Saheen M, Trust Pilot

  • ★★★★★

    “I absolutely recommend Affinity Care Advisory to anyone who is looking to register with the CQC. I could not have done this on my own! The whole process was quick from start to finish. A special thanks goes to Rosie my CQC Specialist.”

    — Ian Moran, Trust Pilot

  • ★★★★★

    “We could give more than 5 star if available. Many thanks to Tiffany and her team for a job well done. We contacted Affinity when we received a proposal for refusal from CQC and Tiffany got immediately on the case with prompt response.”

    — Kenny P, Trust Pilot

Five gold stars in a row

100% Success Guarantee

We are so confident that we will make your care service launch a success, we offer an exclusive guarantee to all our clients. In the unlikely event that you do not pass the CQC Registration stage on the first attempt, we will work with you until you are successful at zero extra cost.

Frequently Asked Questions 🙋🏻‍♀️

Still unsure?
Let’s talk

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  • It’s suitable for care providers at all stages, from those starting a new care service to experienced operators looking to grow, improve, or expand their business.

  • Support includes help with registration, branding, care planning, compliance, recruitment, marketing, leadership development, and strategic growth, tailored to your stage of business.

  • No. You retain full ownership and control of your business and brand. There are no tie-ins, no equity sharing, and no loss of independence. We are simply here to support you in getting started.

  • Yes. Whether you’re launching, stabilising, growing, or preparing to scale, the support adapts to your needs and business stage.

  • It’s a full programme with ongoing, hands on support, not just advice.

    Think of it as having a behind the scenes team of care experts invested in your long term success.

  • You can begin by selecting the support level that matches your current business stage. From there, you’ll be guided through a structured onboarding and development process.

Talk to a CQC Specialist

Get in touch.

Interested in working together? Fill out our form and one of our CQC advisors will be in touch shortly. We look forward to hearing from you.

The Union Building, Rose Lane Norwich, NR11BY